shift focus /
from company to brand. on the why, not the what. on being different. on representing something. on someone not everyone. on direction, not destination. on defining success. on storytelling.
More than building a company, you are bringing value to a brand.
A brand attracts talent and a community around a change they aim to create.
If you understand your ‘why’, you can express it, you can be found.
People don’t follow products or services, people follow brands that represent something.
THE BRAND’S JOURNEY
what
curiosity
why
purpose
how
passion
When you find out that
what you do is worth it, you want to share it.
Just like a cookie.
THE RESULTS
“To refocus on what is important and where we want to go.
It created a new and much needed way on how we want to
communicate within our team and with our clients. Now, we
have a shared sense of direction.”
René Felsing. ATERÉ
/featured brands
/who we’ve worked with
NICE TO MEET YOU
Pablo is a seasoned brand strategist on a mission to inspire action through clarity of purpose. His approach to brand creation goes beyond aesthetics – it’s about forging authentic connections that speak to the heart of human experience and drive lasting change.
20 years as CEO of Re* Branding and founder of several companies. His latest creation: Need my Rush, was voted as Colombia’s best fitness studio for 4 years in a row.
He is a public speaker and also guides Pathfinder journeys for CEO’s and entrepreneurs who want to reconnect with their whys.
“share the cookie.”
Pablo Rush
[email protected]
WA: +49 176 5568 3562
